PHledger

PHledger · AI Front Desk · Pilot

Never lose an order to a missed call. Never leave a bad review unanswered.

An AI front desk for small business owners. When you can't pick up, it answers in Chinese or English, takes down the order and texts it to you. When a Google review comes in, it logs it, works out what went wrong and drafts a reply for you to approve. No monthly fee — you pay only for each order it wins you.

01 — The problem

Two leaks every small business has

01

Missed calls are lost orders

You're cooking, on a job site or with a client. Most callers who reach voicemail don't leave a message — they ring the next business on Google.

02

After hours, nobody answers

Evenings and weekends are when many customers finally have time to call. That's when the phone goes unanswered.

03

Bad reviews sit unanswered

A one-star review with no reply tells every new customer you don't care. Owners don't know what to say, or never get to it.

04

No record, no learning

Nobody tracks what callers asked for or why customers complained, so the same problems keep costing you.

02 — Missed calls → orders

The AI picks up when you can't

  1. 01

    Forward on no-answer

    Keep your number. Calls you don't answer in 3–4 rings, or after hours, go to the AI.

  2. 02

    Answer & take the order

    It greets callers in Chinese, Cantonese or English, and asks for name, number, service, time, address and budget.

  3. 03

    Text the owner

    A one-screen summary lands on your phone by SMS or WhatsApp — with the recording and transcript.

  4. 04

    Confirm the customer

    The caller gets an SMS confirming you received their request, or a booking link.

  5. 05

    Catch hang-ups

    If a caller hangs up before the AI answers, it texts them within 60 seconds: 'Sorry we missed you — how can we help?'

03 — Google reviews

Every review logged, every reply drafted

  1. 01

    Watch

    Connect your Google Business Profile once. New reviews are pulled in and sorted by rating and sentiment.

  2. 02

    Record & tag

    Each complaint is tagged — wait time, attitude, price, quality — so you can see patterns month to month.

  3. 03

    Draft the reply

    AI writes a reply in your brand's voice: acknowledge, explain the fix, invite them to get in touch. You approve or edit with one tap.

  4. 04

    Close the loop

    Track who followed up, whether the customer was contacted, and whether the rating changed.

! We follow Google's review policies: no fake reviews, and review requests go to every customer — not only the happy ones.

04 — Pricing

One order captured, one fee. Nothing else.

No monthly subscription, no setup fee, no lock-in contract. You pay only when the AI captures a real order you can follow up — so it only costs money when it's making you money.

Standard order

A$8per order

Restaurants, takeaway, hair & beauty, retail, everyday services.

  • Table booking
  • Takeaway order
  • Haircut appointment

High-value order

A$20per order

Trades, renovation, clinics, removalists, tutoring and other high-ticket jobs.

  • Quote request
  • Repair call-out
  • New patient booking

Included at no extra cost

  • › Google review monitoring, tagging & AI reply drafts
  • › Missed-call text-back
  • › Call recordings & transcripts
  • › Monthly 'orders recovered' report
  • › Chinese / Cantonese / English

What counts as one order

  • › A new caller the AI spoke to or texted back
  • › Who left a name, contact and a real request (booking, order or quote)
  • › Delivered to you and not disputed within 7 days

Never charged

  • › Spam, robocalls, sales calls
  • › Wrong numbers & hang-ups with no request
  • › Duplicate calls from the same customer within 7 days
  • › Existing customers just asking a question

! Monthly cap: you choose a maximum (e.g. A$300). Once reached, the AI keeps working that month at no charge.

! Pilot: your first 20 orders are free.

05 — Is it worth it?

Work out what missed calls cost you

Fee per order

Orders recovered / month
17
Revenue recovered / month
A$1,020
You pay / month
A$136
Return per A$1 spent
7.5×

Estimate only. Assumes 4.3 weeks a month; your results will vary.

06 — Built for

Businesses that live on the phone and on Google

  • › Restaurants & takeaway
  • › Trades & renovation
  • › Clinics, dental & TCM
  • › Hair, beauty & massage
  • › Removalists & cleaning
  • › Tutoring & education
  • › Auto repair
  • › Real estate & property services

07 — Our commitments

Fair, transparent, on your side

01

Pay for results only

Every billed order is listed in your dashboard with the call, transcript and summary. Dispute any of them within 7 days and it's removed.

02

You approve what's public

Review replies are drafts until you approve them. Auto-reply is opt-in, and only for positive reviews.

03

Callers are told

Callers hear that they are speaking with an AI assistant and that the call may be recorded, in line with Australian privacy and recording laws.

04

Your data stays yours

Recordings and customer details belong to you, are stored in Australia, never used to train shared models, and deleted on request.

08 — Plan

Pilot in Melbourne, then open to all

Phase 1

Nov 2026

Missed-call text-back + AI order capture for 10 pilot businesses in Melbourne.

Phase 2

Dec 2026

Google review inbox: logging, complaint tags, AI reply drafts with owner approval.

Phase 3

Q1 2027

Full AI voice answering in Chinese, Cantonese and English; booking-system integrations.

Phase 4

Q2 2027

Multi-location dashboard; open to businesses across Australia and New Zealand.

Join the pilot

We're looking for 10 Melbourne small businesses that miss calls and want more Google reviews handled. Tell us your business name, industry and roughly how many calls you miss each week. Your first 20 orders are free.

! Pilot pricing — final prices confirmed before you're charged.